Curated mental health insights for SMB HR leaders.
Workplace Wellness Weekly is a curated email newsletter dedicated to providing HR managers at small to medium businesses with concise, actionable mental health resources. Each edition summarizes top articles, research, and toolkits, with practical tips that can be implemented immediately. The newsletter is fully automated—content is sourced weekly from trusted outlets, then compiled and sent via a simple email platform. There is no need for original writing or complex setup. HR managers subscribe for their team, paying a monthly fee to receive this time-saving resource that boosts employee well-being and retention. The service targets the underserved SMB market, offering affordable, high-quality mental health guidance without the need for consultants or expensive programs.
Post-pandemic, 89% of employees report burnout, and SMBs urgently need cost-effective mental health support. HR managers are actively seeking curated resources to improve well-being without adding to their workload.
Create a free one-page PDF checklist '5 Quick Mental Health Wins for Your Team' using Canva and set up a MailerLite landing page to collect email addresses.
HR managers at small to medium companies
Monthly subscription fee of $49 per company, billed via Stripe. Customer acquisition through LinkedIn outreach, free lead magnets (e.g., checklist), and referral incentives for current subscribers. Average customer lifetime value of $294 based on 6-month retention; aim for 50 subscribers in first year for $29,400 annual revenue.
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