Safe, soothing yoga for expectant mothers – online.
Gentle Bump Prenatal Yoga offers live, small-group virtual yoga sessions tailored for pregnant women. Classes are intentionally low-commitment – no expensive equipment or prior experience needed. Using just a mat and a chair, expectant mothers join via Zoom to practice safe stretches, breathing techniques, and relaxation. The business is run part-time (5-15 hours/week) with weekly slots. Revenue comes from a pay-what-you-can model ($5-15 per session) or a monthly subscription ($20-40). With no inventory and minimal overhead (Zoom, Canva, and a free social media account), the startup cost is under $50. A simple website and Instagram presence attract local and national clients. The first step is to create a free Facebook group called 'Prenatal Yoga for All' and post a short video to gauge interest.
Maternal health is a growing trend, and many pregnant women are uncomfortable returning to in-person studios post-pandemic. Low-cost virtual options are in high demand.
Record a 5-minute gentle yoga sequence on your phone and post it to a newly created Instagram and Facebook page titled 'Gentle Bump Yoga'.
Pregnant women seeking low-impact exercise
Sessions are priced at a sliding scale of $5-15 per class, or a monthly membership of $20-40 for 4 classes. Clients pay via Venmo or PayPal before class. Lifetime value is moderate, as customers typically use the service for 6-8 months (2nd and 3rd trimester).
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