Safe, delicious meal kits crafted for students with dietary restrictions.
CampusFresh is a part-time, hybrid meal kit service that delivers pre-portioned, diet-specific ingredients and easy recipes directly to college students. Targeting the often underserved niche of dietary-restricted students, we offer weekly subscription boxes tailored to common needs like gluten-free, nut-free, vegan, and more. Each kit includes simple instructions requiring minimal equipment (microwave, mini-fridge), perfect for dorm living. We operate out of a shared commercial kitchen, preparing kits on weekends and delivering or shipping locally. By focusing on a small geographic area near a university, we minimize logistics while maximizing impact. Revenue comes from recurring subscriptions and one-time purchases, with prices set at $28–$35 per kit. Marketing leverages campus health centers, social media, and student ambassadors. The goal is to provide safe, convenient, and tasty meals that reduce the stress of eating with dietary restrictions.
Food allergies are on the rise, with 32 million Americans affected, and college dining options often fall short, creating a prime opportunity for specialized meal solutions.
Survey 100 local college students via social media and campus groups to identify the most demanded dietary restrictions and meal preferences.
College students with food allergies, celiac, vegan, keto, or other special diets.
Weekly subscription boxes with 2–3 meals each, priced $30 on average. Customer acquisition through Instagram and campus partnerships, with an expected lifetime value of $200 over a semester. Additional one-time sales from pop-up events.
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