Affordable, customizable workouts for budget home fitness.
A digital subscription library of workout templates tailored for home gyms with limited equipment. Subscribers access hundreds of pre-designed routines customizable by fitness level, goal, and equipment. Updated weekly with trending exercises and community requests. Filter by goal (weight loss, muscle building, endurance), duration, and equipment. Business operates on subscription model (basic monthly, annual premium) with one-time bundles. No physical products—only PDFs and digital content.
Post-pandemic home fitness boom continues, but many drop expensive subscriptions; they need affordable, structured guidance.
Create a landing page on Carrd with a waitlist signup to gauge interest and collect emails.
Budget-conscious home fitness enthusiasts
Monthly subscription ($9.99/month) or annual ($79.99/year). One-time bundles (e.g., '30-day shred' for $19.99). Acquisition via Instagram and Pinterest targeting #homegym. LTV ~$150 with 40% annual retention.
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