Performance activewear made from recycled materials, designed for a circular lifecycle.
Full Circle Active is a direct-to-consumer e-commerce brand offering premium activewear crafted from recycled and organic materials. Our collection—leggings, tops, and outerwear—is designed for high performance and full recyclability. We operate a unique take-back program: customers return worn items for store credit, and we deconstruct and respin the fibers into new garments. This circular model reduces textile waste and fosters long-term loyalty. With a $25k+ initial budget, we’ll produce a 200-unit capsule, build a Shopify store, and launch with influencer partnerships targeting eco-conscious fitness enthusiasts. Full-time operations encompass sourcing, design, marketing, and customer engagement, leveraging social media to build a community around sustainability and fitness.
Consumer demand for sustainable fashion is soaring, with 67% of Gen Z and Millennials willing to pay more for eco-products. The circular economy is gaining regulatory support, and the fitness apparel market remains robust, making this the ideal time to introduce a closed-loop activewear brand.
Contact 5 eco-friendly textile manufacturers to request samples and quotes for recycled polyester and organic cotton blends.
Eco-conscious fitness enthusiasts seeking premium, sustainable performance wear.
Direct online sales of activewear at premium price points ($80–120 per item). Customer acquisition via Instagram and TikTok influencer campaigns, with an average order value of $150 and a projected lifetime value of $500 through our recycling loyalty program. Secondary revenue from selling recycled fiber feedstock if excess is generated.
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