Bookkeeping done for you in minutes, not hours.
SimpleLedger is a subscription-based bookkeeping service for freelancers who want to stay organized without the usual hassle. For a low monthly fee, clients receive access to an automated bookkeeping system that integrates with their payment platforms (Stripe, PayPal, etc.) via easy-to-set-up no-code automations. Each month, the system delivers a fully categorized income/expense report and a simple profit & loss statement. The service includes a 15-minute monthly check-in call to review reports and answer questions. All operations are managed through free or low-cost tools like Google Sheets, Zapier, and Calendly, requiring no accounting certification—just basic spreadsheet skills and comfort with automation. SimpleLedger targets busy freelancers who value time over cost and seek a simple tax-ready solution.
The gig economy is expanding rapidly, and freelancers need affordable, hands-off bookkeeping solutions. Existing options are either too pricey or too complex—SimpleLedger fills the gap with an ultra-lean, automated approach.
Create a free Google Sheets template with automatic categorization formulas and a profit/loss calculation.
Solo freelancers and gig workers
Monthly subscription fee of $29–$49 per client. Acquire clients via targeted social media posts in freelance communities and a free trial offer. Lifetime value is high (6-12 months average) due to recurring need for monthly reports and tax preparation.
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