Master basic car maintenance in 10 minutes a day, save money, and drive with confidence.
The Weekend Wrench is a micro-learning platform that empowers everyday car owners to perform basic maintenance tasks themselves. We offer a library of 5-10 minute video lessons covering essential skills like oil changes, brake pad replacement, tire rotation, air filter swaps, and fluid checks. Each lesson includes a downloadable checklist and common mistake avoidance tips. Members gain access to monthly live Q&A sessions and exclusive content. For hands-on learners, we host small-group workshops at a local garage where participants practice under guidance. Starting with a core curriculum of 10 lessons, we expand based on demand. Revenue comes from course purchases, monthly memberships, and workshop fees. Our mission is to demystify car care, build self-reliance, and save our customers thousands in repair costs, all on a schedule that fits their busy lives.
With inflation driving up auto repair costs and a growing DIY culture on platforms like TikTok and YouTube, people are actively seeking practical skills to save money. Car maintenance is a top DIY search category, and micro-learning fits busy lifestyles.
Outline the first 5 video lessons (oil change, tire rotation, air filter, battery check, fluid top-up) and script the first one this week.
Budget-conscious car owners aged 25-55 with no mechanical experience who want to save on auto repair costs.
Three streams: 1) One-time course purchase ($47) for lifetime access to all beginner lessons; 2) Monthly membership ($9.99) for advanced content, new monthly videos, and community access; 3) In-person workshops ($75 per person for a 2-hour session). Customer acquisition via social media organic content and local partnerships. Lifetime value estimated $120+ with memberships.
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