Shared Business Idea
Food & BeverageIntermediate
Vital Roots Functional Smoothie Bar
Personalized functional smoothies crafted for your wellness goals.
Why Now?
The functional beverage market is surging, projected to reach $279 billion by 2028, as post-pandemic consumers shift toward proactive health and personalization. Urban centers are prime for a science-driven, customizable smoothie concept that bridges the gap between coffee shops and juice bars, tapping into the 'food as medicine' movement.
The Idea
Vital Roots is a brick-and-mortar smoothie bar located in a high-traffic urban district, focusing on functional beverages that deliver specific health benefits. …
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